Deus Ex Machina Motorcycles
Deus ex Machina meaning “god from the machine”. The term has evolved to mean a plot device whereby a seemingly unsolvable problem is suddenly and abruptly resolved by the contrived and unexpected intervention of some new event, character, ability or object.
Founded in 2005, Deus ex Machina roared into Australia’s cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Their openness and enthusiasm have struck a chord with people, not only for their custom parts and hand-built motorcycles, but to celebrate a culture of creativity.
Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.
The Deus ex Machinaphilosophy is to recall an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world.
Since opening our doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavor of internally combustible postmodernism around the globe. The way forward is one down, four up.